Norwegian TV becomes more gambling-oriented
Recently it has been announced that OddsModel has signed a partnership agreement with the largest Television channel in Norway – TV2. As a part of the Gaming Innovation Group (GIG), OddsModel will provide all types of gambling related content on the exclusive basis during the most popular sport broadcasts, starting from the Tour de France and going as far as various European Cups.
As translated from the article on www.Norskecasino.casino, a leading Norwegian gambling portal, GIG and TV 2 plan to set up a studio, which will be used for various researches and analyses that will be broadcasted in the live mode during the games. This is quite innovative approach towards the sports content and it is expected to attract a significant level of interested towards betting itself. With the help of the OddsModel technology, the views will be presented with all of the possible possibilities and their chances of occurrence within the game, combined with the live feed of the odds.
Apart from the content partnership at the TV2 channel, OddsModel will be supplying various betting-related articles and tips at the one of the Norway’s largest sports betting portal called Sport & Spill.
It does seem that this partnership will drive sports betting in Norway to an ever higher levels. On top of that, with such an important technological backbone as OddsModel, the content is expected to be truly engaging and useful for the viewers. Unlike regular TV advertisements, the content from TV2 and OddsModel will be more likely to trigger action from the viewers.
Considering the recent expansions of the large sports betting operators in the region, it is only a question of time when the sports betting sites will be looking for a smarter way to advertise. And it does seem that TV2 is already preparing to become an advertising platform of the future. Next to this, OddsModel is expected to release a B2B technology already this year, and broadcasts at TV 2 might be the best place to showcase the technology.